Justice Crew’s bid for viral fame
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YouTube bound … Justice Crew enlisted some star cameos for the video of new single I Love My Life. Picture: Supplied
Source: Supplied
JUSTICE Crew has put on their dancing shoes again for the video of their latest single I Love My Life.
There was an attempt to recast them as a boy band last year in the clip for monster hit single Que Sera, the song and dance men wanted to return to what they do best after fans protested there wasn’t enough busting of moves from the group.
Fliptastic … Justice Crew get back to dance basics for the video for I Love My Life. Picture: Justin Sanson.
Source: News Corp Australia
“I think a lot of people forgot we could dance after the Que Sera video,” band spokesman John Pearce said.
But there is a twist with the I Love My Life video, which was shot guerilla-style in Parramatta plaza earlier this month, which is fitting as the boys are ambassadors of The Daily Telegraph’s Fair go for the West campaign.
Justice Crew enlisted an intriguing collection of co-stars including The Footy Show’s Beau Ryan, popular YouTube vlogger Brittney Lee Saunders and rising prank stars The Royal Stampede.
New member? Beau Ryan was the star of this selfie on set with Justice Crew. Supplied: Sony
Source: Supplied
Pearce laughed at suggestions Ryan was trying to muscle his way into the group after recently signing a deal with their label Sony. They made a special guest appearance in the clip for his debut single Where You From?
“We were even going to joke about that today as an April Fool’s prank but worried it could backfire and he would actually think he was in,” he said.
“Secretly, deep down, we know he wants into this group and he definitely has potential; he’s got the look, the humour. I haven’t seen him properly dance yet though.”
Pearce and his band mates enjoyed the chance to indulge in a Royal Stampede prank the day after filming the video.
Lukas Bellisini dressed up as an old man whose carer asked random people to watch over for a minute.
The old man would then shock his minders by leaping out of his wheelchair and busting some breakdance moves.
“I loved seeing people’s reactions to that,” Pearce said.
YouTube cameos … Make-up artist, comedian and popular vlogger Brittney Lee Saunders stars in the new video. Picture: Supplied.
Source: Supplied
Placing YouTube channel stars with pop chart toppers is becoming a thing as both camps seek to broaden their audiences.
Pearce said it was impossible to predict whether the added online star power of Saunders and Royal Stampede would have an exponential effect on their popularity.
“Everyone wants their videos to go viral but you can’t predict that. This is a great way to introduce them to our audience and for us to make our YouTube channel better.”
X Factor find Jai Waetford has relaunched his career via his YouTube channel after enlisting popular online covers star Kimmi Smiles for the clip for his Shy Single.
