Chart News: 20-year-old hit returns to Hot 100.

Ghost Town DJ’s’ 1996 Hit ‘My Boo’ Reaches New Hot 100 High Thanks to Viral Dance Video

Twenty years after Ghost Town DJs scored a Billboard Hot 100 hit with “My Boo,” the hip-hop group returns to the chart powered by increased streaming and downloads. The source of its comeback stems from a viral meme called the running man challenge, soundtracked by "My Boo." The meme was initially sparked by videos shot by Kevin Vincent and Jeremiah Hall, two high school students from New Jersey.

“My Boo” re-enters the Hot 100 at No. 29, besting its previous peak of No. 31 — achieved on the Oct. 12, 1996 chart. It concurrently returns to the Hot R&B/Hip-Hop Songs chart at No. 14, topping its original No. 18 peak (Aug. 24, 1996 chart).

The song sold 35,000 downloads in the U.S. in the week ending May 5, according to Nielsen Music (up 47 percent compared to the previous week). In turn, it debuts at No. 8 on the R&B Digital Songs chart. Domestic streams for the cut skyrocket to 12.3 million plays during the tracking week — up 147 percent. Of the total streams, 80 percent come from YouTube, while 1.5 million Spotify plays also contribute toward the charts.

While athletes were first to adopt the craze, several user-generated clips posted in the last few weeks have amassed millions more streams, counting towards the song’s advancement on the charts. From police units to international airlines creating their own videos, the challenge has gone global.